Morrowkite / campaign workspace

See the flight before the numbers drift.

Upload a campaign export and turn spend, delivery, CPA, ROAS, and creative context into one calm operating picture.

Import signal

Bring in the latest flight.

CSV

Choose a CSV to replace the table with your latest campaign rows. Spend and CPA values are read as dollars; commas, currency symbols, and ROAS “x” suffixes are accepted.

Campaign CSV

Required columns: campaign, spend, delivery, cpa, roas. Creative name, format, and angle are optional.

Portfolio pulse

The signal board

Campaigns

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rows in the current feed

Spend tracked

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across visible campaigns

Average ROAS

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unweighted across rows

Watchlist

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campaigns marked at risk

Campaign readout

Delivery and creative context alongside the numbers that move the decision.

Loading campaign signals…

Rule evaluator

Anomaly feed

Plain-English signals to help you decide what deserves attention next.

What changed

Each item is recalculated from the current campaign rows and source mix.

Decision support

Recommended moves

Focused next steps grounded in the metric evidence behind each anomaly.